Author: Willy Poje

• Writing Ad Copy

  Ad copy that sells should be written for an advertisement in any form of outlet that drives growth, interest, or reputation of a company or organization. At the end of…

  

• Visual Hierarchy

  Visual hierarchy is a core concept in design. It refers to how items are arranged to show their importance. For example, a headline on a webpage is usually larger and…

  

• Design Metrics

  There are many different frameworks used to measure how effective a design is, and each one has strengths depending on the project goals. Both quantitative and qualitative data can be…