Engrain Play Co., a wooden toy manufacturer based in Madison, Wisconsin, was ready to scale its brand to a national audience. The primary goal is to gain revenue by successfully by adressing a lack of clear brand identity, creating an engagement strategy to reach parents and caretakers who value creativity, learning, and open-ended play.
The company needed a cohesive, research-based brand system that communicates its values and stands out in a saturated toy market. The Engrain Play Co. brand identity was developed through an iterative design process backed by research and focused on solving the client problem by creating the necessary branding and media elements.
