intro
Design is the bridge between art and engineering. To properly merge the two, function and form must coexist in a way that both executes the mission and leaves the user satisfied in its intended use. In these articles, I explore different concepts that relate to the design profession.
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There are many different frameworks used to measure how effective a design is, and each one has strengths depending on the project goals. Both quantitative and qualitative data can be used to refine and improve a product. Quantitative data includes things like engagement rates, click-throughs, or sales growth, while qualitative feedback can come from surveys,
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Visual hierarchy is a core concept in design. It refers to how items are arranged to show their importance. For example, a headline on a webpage is usually larger and bolder than text below it. This helps viewers identify key information quickly. By organizing elements in a way that guides the viewer’s focus, designers can
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Ad copy that sells should be written for an advertisement in any form of outlet that drives growth, interest, or reputation of a company or organization. At the end of the day, ad copy exists to drive sales (Brkić n.d.). However, a variety of different methods can be used to appeal to a customer. Every
